Shop New Arrival Watches


Discover our latest arrivals and upgrade your collection with exquisite craftsmanship and innovation. Our selection includes newly released models from brands like Rolex, Omega, Patek Philippe, Audemars Piguet, and more. 

Why Choose Time of Swiss for Your Next Luxury Watch?


Time of Swiss is dedicated to providing an exceptional shopping experience with premium customer service and unbeatable quality. Here’s why watch enthusiasts trust us:

Guaranteed

Authenticity

Every timepiece we sell is 100% authentic, verified by experts, and backed by our authenticity guarantee. Shop with confidence, knowing you're investing in a genuine luxury watch.

Curated Selection of Luxury Brands

We offer a carefully curated collection of luxury watches from the world’s most renowned brands. Whether you're a seasoned collector or a first-time buyer, our selection ensures you'll find a piece that suits your taste.

Secure, Insured Worldwide Shipping

Enjoy peace of mind with our fully insured and secure shipping. No matter where you are, we deliver your luxury watch safely and efficiently, ensuring it arrives in perfect condition.

Competitive Pricing & Transparent Policies

We believe in offering fair and competitive prices on all our luxury watches. Our transparent policies mean no hidden fees—just a seamless and trustworthy shopping experience.

Trusted by Watch Enthusiasts Worldwide


Trusted by watch lovers worldwide, Time of Swiss is the go-to destination for authentic luxury timepieces. Our dedication to quality, transparency, and exceptional service has earned the trust of collectors and enthusiasts alike.

MichaelTHC76

Absolutely a first class experience from start to finish. Brandon was quick to respond, very helpful, and the shipping was immediate. The Day-date I purchased was as great as advertised if not better. I would highly recommend Time of Swiss to anyone looking for a luxury watch and I wouldn't hesitate to purchase from them again. Pictures and descriptions can sometimes be deceiving when shopping online. That was not the case at all here. Great experience all around.

Mckinley Williams

Brandon was a great resource for buying my husband’s wedding gift. He was always available and happy to go the extra mile to make sure I felt good with the purchase. The watch came in even better than anticipated. There are plenty of hesitations around online Rolex purchases, but I’d happily trust Brandon at Time of Swiss again.

Elishia Scott

I was searching for my dream watch and was able to get the best assistance from Brandon. He made my process seamless and reassured me that I can trust him with prompt communication followed with clear photos and videos of my gorgeous Rolex that I received. Time of Swiss is amazing and you will not be disappointed choosing them for your luxury jewelry needs. Pristine quality with even better pricing to seal the deal. Beyond pleased with my purchase! Thank you!!!

adam aurelius

Top notch!
Dealing with Brandon at Time of Swiss made buying a time piece from multiple time zones away a seamless transaction.
Constant communication until I had the “Hulk” in my hands. I highly recommend. I will be reaching out when I’m ready to add more to my collection.

Harpreet Singh

So happy I ended up going with the GMT Master II and even more glad I decided to go with Time of Swiss to acquire it. The service that Brandon provided from start to finish was impeccable, and any questions I had he answered in a very timely manner. I didn’t feel any pressure while acquiring about this and that is very rare nowadays especially in the watch world. I will be buying another watch soon and I will not shop anywhere but with Brandon at Time of Swiss. Highly recommend this shop!

Nitan Parikh

Bought a 2019 Rolex Hulk 116610LV from Time of Swiss. I dealt with Brandon and he was very responsive and helpful through all the steps. He also gave me a fair price on my trade-in watch.

Nathaniel Kaleefey

I had a great experience buying my wife a luxury watch as a gift for our 20th wedding anniversary. Brandon knew this was a one-time purchase by someone a few timezones away in the Midwest, but he treated me like a regular, local, and important customer. Brandon was responsive, reasonable, and fair. The watch I bought was as good as I hoped, and my wife loved it. It was authentic and beautiful. I highly recommend Brandon and Time of Swiss.

mariusz262001

I bought a Hulk Sub from Brandon. Brandon will go above and beyond to make you happy. Very responsive to text messages to any questions you might have. I did send out my watch to the service center to get it authenticated and it came back legitimate with a 2 year warranty. Definitely will be buying again. Thanks Brandon!

Brian Buff

Time of Swiss is awesome. I worked with Brandon and he was incredibly responsive and patient. He answered all my questions, sent me additional photos, and provided fast shipping information. He even size my new Rolex Starbucks and set the time so I could pull it out of the box and go. A great experience and I wouldn't hesitate to use Brandon and Time of Swiss again.

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